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CASE STUDY
Torian Pro is the official CrossFit games semi-final event in Oceania and is one of only seven CrossFit semi-final events held around the world.
It is Australia’s largest Crossfit event where over 700 of the top CrossFit athletes from around the world come together under one roof to battle it out and secure a place at the CrossFit Games Finals in Madison, Wisconsin.
The event is supported by Tourism and Events Queensland and Brisbane Economic Development Agency and is attended by over 17,500 spectators.
- COMMERCIAL STRATEGY
- PROJECT MANAGEMENT
- CREATIVE DESIGN
Our Challenge
Was to take a small CrossFit event that was held within a suburban Brisbane gym to an official CrossFit sanctioned stadium event.
Our Thinking
To move the event to the Brisbane Tennis Centre, engage the sports biggest influencers and drive awareness through social, video and PR. Develop a festival of food, sponsor activations and activities engaging a new audience to the sport.
Our Solution
A sold out event for the 2nd year in a row, 17,500+ fans and over 700 athletes. Integration of TEQ and BEDA destination content encouraging athletes and spectators to extend their stay and enjoy Brisbane.
Outcomes
Economic impact
$
0
+
Secured Sponsorship
$
0
Media reach
0
+
We connect
Brands with Fans
Melbourne
163 – 165 Eastern Rd
South Melbourne VIC 3205
Sunshine Coast
17 North Street
Caloundra QLD 4551